Content Marketing Proposal Template

A minimalist, editorial layout with generous whitespace and a straightforward acceptance block.
card1
proposal card
proposal card
Content Marketing Proposal

Prepared by {company_name}

Bid Summary

Brief overview of the project’s purpose, expected outcomes, and the value {company_name} will deliver. Keep this personalized and focused on client impact.

Client Goals
  • Goal A — measurable and time-bound.
  • Goal B — addresses a clear pain point.
  • Goal C — success criteria defined.
Scope of Work
  • In-scope: itemized deliverables, activities, and responsibilities.
  • Exclusions: list items explicitly out of scope to avoid ambiguity.
  • Acceptance: how deliverables are reviewed and approved.
Timeline & Milestones
PhaseActivitiesTarget
DiscoveryKickoff, requirements, success metricsWeeks 1–2
ExecutionSprints, reviews, QAWeeks 3–6
DeliveryHandover, training, wrap-upWeek 7
Budget & Pricing

{pricing_table}

All prices are in the currency specified above and exclude applicable taxes unless noted.

Ready to get started? Sign up now to create and customize eye-catching proposals that win new clients and grow your business.

How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Baseqore's proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.

Create a free Baseqore account.

Go to the Proposals option on the left sidebar menu and click “Templates”.

Click on the red plus button on the top right corner. Enter a title and on the editor, select “Source code” button, and paste the html code, and click “Ok”.

Click “Submit” and you’re ready to use the template on your proposal maker.

Send it off with just a click and win more clients!

Why Baseqore?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Baseqore to manage all your admin in one place.

proposal template

Create a new Content Marketing Proposal quickly and easily.

Here's an example of a Baseqore proposal:

Copy this code and paste into the Proposal Maker

				
					<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/>
<title>Content Marketing Proposal — Proposal</title>
<style>
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{background:#ffffff;color:#0f172a;line-height:1.75;letter-spacing:.2px}
.page{max-width:860px;margin:48px auto 96px;padding:0 20px}
.hero{padding:24px 0 16px;border-bottom:2px solid #e5e7eb}
.badge{display:inline-block;font-size:12px;font-weight:600;letter-spacing:.4px;color:#1f2937;background:#f3f4f6;border:1px solid #e5e7eb;border-radius:999px;padding:6px 10px}
h1{font-size:clamp(28px,4vw,44px);line-height:1.2;margin:.6rem 0 .4rem}
.meta{color:#64748b;font-size:14px;margin:0 0 6px}
.section{padding:22px 0;border-bottom:1px solid #eef2f7}
.section h2{font-size:20px;margin:0 0 .4rem}
p,li{font-size:16px}
ul{margin:.4rem 0 .6rem 1.25rem}
.callout{background:#f8fafc;border:1px solid #e5e7eb;border-radius:12px;padding:14px;margin-top:10px}
.table{width:100%;border-collapse:separate;border-spacing:0;border:1px solid #e5e7eb;border-radius:12px;overflow:hidden;margin-top:6px}
.table th,.table td{padding:12px 14px;border-bottom:1px solid #e5e7eb;text-align:left;font-size:15px}
.table th{background:#f3f4f6}
.pricing{border:2px solid #e5e7eb;border-radius:14px;padding:16px;background:#ffffff}
.signature{display:grid;grid-template-columns:1fr;gap:14px;margin-top:12px}
.sigbox{border:1px dashed #cbd5e1;border-radius:10px;padding:16px;min-height:80px}
.sigline{height:1px;background:#cbd5e1;margin:22px 0 8px}
.sigmeta{color:#64748b;font-size:13px}
.footer{color:#64748b;text-align:center;font-size:13px;margin-top:22px}
@media(min-width:760px){.signature{grid-template-columns:1fr 1fr}}
@media print{
  body{background:#fff;color:#111}
  .badge{background:#fff;border-color:#999}
  .section,.hero{border-color:#ddd}
  .pricing,.callout{border-color:#ddd;background:#fff}
  .page{max-width:100%;margin:0;padding:0 20px}
}
</style>
</head>
<body>
  <main class="page">
    <header class="hero">
      <span class="badge">Marketing Proposal Templates</span>
      <h1>Content Marketing Proposal</h1>
      <p class="meta">Prepared by <strong>{company_name}</strong></p>
    </header>

    <section class="section">
      <h2>Bid Summary</h2>
      <p>Brief overview of the project’s purpose, expected outcomes, and the value {'company_name'} will deliver. Keep this personalized and focused on client impact.</p>
      <div class="callout"><strong>At a glance</strong><br/>Timeline highlights, key deliverables, and collaboration cadence.</div>
    </section>

    <section class="section">
      <h2>Client Goals</h2>
      <ul>
        <li>Goal A — measurable and time-bound.</li>
        <li>Goal B — addresses a clear pain point.</li>
        <li>Goal C — success criteria defined.</li>
      </ul>
    </section>

    <section class="section">
      <h2>Scope of Work</h2>
      <ul>
        <li>In-scope: itemized deliverables, activities, and responsibilities.</li>
        <li>Exclusions: list items explicitly out of scope to avoid ambiguity.</li>
        <li>Acceptance: how deliverables are reviewed and approved.</li>
      </ul>
    </section>

    <section class="section">
      <h2>Timeline & Milestones</h2>
      <table class="table">
        <thead><tr><th>Phase</th><th>Activities</th><th>Target</th></tr></thead>
        <tbody>
          <tr><td>Discovery</td><td>Kickoff, requirements, success metrics</td><td>Weeks 1–2</td></tr>
          <tr><td>Execution</td><td>Sprints, reviews, QA</td><td>Weeks 3–6</td></tr>
          <tr><td>Delivery</td><td>Handover, training, wrap-up</td><td>Week 7</td></tr>
        </tbody>
      </table>
    </section>

    <section class="section">
      <h2>Budget & Pricing</h2>
      <div class="pricing">
        {pricing_table}
      </div>
      <p class="meta">All prices are in the currency specified above and exclude applicable taxes unless noted.</p>
    </section>

    <section class="section">
      <h2>Payment Terms</h2>
      <ul>
        <li>Milestones or schedule-based invoicing as outlined above.</li>
        <li>Change requests require written approval and may affect scope and price.</li>
        <li>Ownership transfers upon receipt of final payment; portfolio usage permitted unless otherwise agreed.</li>
        <li>Cancellation: work-to-date is invoiced at agreed rates.</li>
      </ul>
    </section>

    <section class="section">
      <h2>Assumptions & Exclusions</h2>
      <ul>
        <li>Client provides timely feedback and access to necessary systems and assets.</li>
        <li>Third-party licenses, hosting, and ongoing subscriptions are client responsibilities unless stated.</li>
      </ul>
      <p class="meta">This bid is valid for 14 days from the date sent.</p>
    </section>

    <section class="section">
      <h2>Acceptance</h2>
      <p>By signing below, the parties agree to the scope, pricing, and terms in this proposal.</p>
      <div class="signature">
        <div class="sigbox">
          <div class="sigline"></div>
          <div class="sigmeta">Client Signature • Date</div>
        </div>
        <div class="sigbox">
          <div class="sigline"></div>
          <div class="sigmeta">{company_name} Signature • Date</div>
        </div>
      </div>
    </section>

    <footer class="footer">© <strong>{company_name}</strong> • Proposal</footer>
  </main>
</body>
</html>
				
			

Content Marketing Proposal Template FAQs

What is a Content Marketing Proposal template?
A Content Marketing Proposal template provides the standard sections you need—bid summary, client goals, scope, timeline, pricing, and acceptance—so nothing gets missed.
It keeps everything aligned—brand, language, and process—while ensuring clients get the info they expect.
Write a concise intro, specify scope (what’s included / excluded), set review points, paste in {pricing_table}, and finalize with terms and signatures.
Intro, objectives, scope (what’s in/out), milestones, {pricing_table}, legal/financial terms, assumptions, and signature lines.
You can. Duplicate it, swap in your details, and export or share—no lock‑in.
You’ll get speed and consistency: prebuilt sections, clear {pricing_table}, and frictionless sharing right out of the box.
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